EltaMD’s UV Skin Recovery Mineral SPF Clinically Proven to Reduce Visible Redness in Minutes

EltaMD is calming damaged post-procedure skin while protecting and strengthening sensitive skin with its new UV Skin Recovery Broad Spectrum SPF 50.

The brand says the new innovation is clinically proven to reduce redness by 14% in 15 minutes.

“UV Skin Recovery delivers powerful UVA/UVB 100% mineral zinc protection while also providing instant redness reduction and promoting long-term skin barrier repair and strengthening,” said Lia S. Arvanitidou, Ph.D., executive vice president, global skin health, personal & home care R&D. “Part of the formulation is our patented AAComplex Technology, a synergistic blend of a very specific ratio of amino acids, namely taurine, arginine and glycine, that were studied in multiple clinical trials for more than 15 years and is proven to repair the skin barrier, reduce redness, and boost hydration beneath the skin’s surface to provide a more substantial result.”

Capitalizing on Consumer Skin Health Consciousness

According to market research, 70% of skincare users are now more focused on protecting their skin barrier versus last year. The skin barrier is the first line of defense, but can become compromised by environmental and lifestyle stressors, UV rays, pollution and cosmetic procedures. These factors contribute to the skin’s loss of hydration and elasticity, making the skin feel dry, irritated and prone to redness, skin care experts say.

“I led a case study where I applied the product on patients after a non-ablative fractional laser treatment and observed an immediate redness reduction unlike any other sunscreen product I have tried,” said Joel L. Cohen, MD (FAAD, FACMS), director, AboutSkin Dermatology and Aesthetics & AboutSkin Research. “This result marks a tremendous stride for patients hesitant to receive in-office treatments due to recovery time, or those with sensitive skin hesitant to experiment with sunscreen due to negative reactions.”

Available in a green-tinted formula with advanced color-correcting technology for immediate redness relief, as well as an untinted option, UV Skin Recovery SPF 50 has a serum-like, lightweight and non-greasy texture ideal for daily use.

Clinical Studies

EltaMD’s UV Skin Recovery SPF 50 was clinically proven to reduce redness by 52%; reduce redness (by 14%) in 15 minutes; improve texture by 50%; reduce dryness by 72%; repair the skin barrier with daily continuous use; be suitable for compromised skin, including skin post-fractional laser; and alleviate issues associated with skin sensitivity, including visible redness, a weakened skin barrier, dryness and roughness.

“With our transformative EltaMD UV Skin Recovery advancement, we aim to empower dermatologists with next generation post-procedural care, while redefining everyday sunscreen options for patients suffering from redness, rosacea and sensitive skin,” said Echo Sandburg, chief brand officer, CP Skin Health Group.

EltaMD’s UV Skin Recovery SPF 50 is available exclusively through authorized EltaMD Skin Health Professionals, and on EltaMD.com. UV Skin Recovery SPF 50 retails for $50; UV Skin Recovery Red Color Correcting Green Tint SPF 50 retails for $52.